Trust is the cornerstone of the life insurance business. As the face of the industry, producers are the first and perhaps the only personal contact a consumer has with an insurance company. Producers earn each client's trust and confidence by conveying and demonstrating a strong commiment to business ethics.

IMSA-qualified companies agree to follow a specific set of ethical standards in their advertising, sale and service for individual life insurance, long-term care insurance, and annuity products. IMSA qualification -- represented by the IMSA logo -- shows your customers that the company they buy from has made a commitment to promoting high ethical standards and has undergone rigorous internal and independent assessments. The IMSA logo guarantees your customers that the company you represent has made an extra commitment to honesty and integrity