IMSA stands for the Insurance Marketplace Standards Association. IMSA promotes high ethical standards in the sale and service of individually-sold life insurance, annuity and long-term care products.

IMSA member companies are insurers who have agreed to adopt and abide by IMSA's Principles and Code of Ethical Market Conduct to earn your trust and gain your confidence. 

Why IMSA is Important

• IMSA was created by the insurance industry to promote high standards of ethical conduct in the way insurance companies conduct business with consumers.

• To earn IMSA membership, insurers undergo a rigorous assessment of their market conduct practices - including marketing, sales and distribution - by an independent third party assessor.

• Of the more than 1,000 insurance companies in America, currently over 100 insurers have qualified for IMSA membership.

• The IMSA logo can be displayed only by an insurance company that has been successfully measured against IMSA's Principles and Code of Ethical Market Conduct.

• For insurers to maintain their IMSA member status, they must demonstrate that their ongoing business operations abide by IMSA's strict code of ethical market conduct. Every three years, insurers must undergo independent assessment of their market conduct practices by an independent third party assessor.

What IMSA Stands For

In a word, the IMSA seal conveys confidence—confidence in recommending the life insurance, and annuity and long-term care companies that have been successfully measured against IMSA's rigorous Principles and Code of Ethical Market Conduct. Companies that earn the IMSA seal have earned added credibility. It is the mark of integrity in the life insurance industry. 

Who is on the IMSA Board of Directors?